New Zealand Cracks Down on Influencers Promoting Illegal Online Casinos

In March 2025, we saw the Department of Internal Affairs (DIA) take a firm stand against unlicensed online casino advertising in New Zealand. For the first time, they issued takedown notices to social media influencers who were promoting offshore gambling websites to Kiwi audiences.

Let’s be clear — playing at offshore casinos is not illegal for New Zealanders. However, it is illegal for these sites (or anyone acting on their behalf) to advertise or promote gambling services to people in New Zealand. This includes influencers posting links, giveaways, or streams tied to unlicensed casinos.

The DIA’s message is simple: if you're encouraging Kiwis to gamble on sites that don’t follow local laws, expect to be held accountable.

What Happened

According to official reports, at least four influencers received formal warnings in March 2025. These creators were found to be openly promoting gambling platforms that aren't licensed in New Zealand. Some even went as far as hosting live streams of themselves playing, offering bonuses, or directing followers to use affiliate links.

That kind of content breaches the Gambling Act 2003, which clearly prohibits advertising or promotion of gambling by offshore operators in New Zealand. The maximum penalty? A fine of up to $10,000 per breach.

In total, the DIA is investigating at least 13 influencers, with more likely to come under review. Authorities are watching platforms like TikTok, YouTube, and Instagram closely.

Why This Matters

We understand the online gambling scene is popular — and it’s legal for Kiwis to play on sites based overseas. But when people are actively encouraged to sign up through flashy promotions or misleading content, there’s a risk of harm, especially for younger users or those vulnerable to problem gambling.

The issue isn't about banning gambling. It’s about making sure promotions are fair, transparent, and follow the law. The recent crackdown shows that New Zealand is serious about protecting its players.

What’s Changing in 2026

There’s more to come. The New Zealand government is working on a new licensing system for online gambling, planned for rollout by February 2026.

Under the new rules, up to 15 operators will be able to legally offer online casino services to New Zealanders. These platforms will have to meet strict local standards, offer responsible gambling tools, and be transparent about their operations.

This move aims to bring offshore gambling into a safer, more controlled space. It’s also designed to close the legal gap that currently exists — where playing is legal, but promotions aren’t regulated locally.

What We Think

As a New Zealand-focused online casino portal, we support a fair and legal gambling environment. We want our readers to be informed, safe, and in control of their choices.

We’ll keep reporting on these changes as they happen. Until then, enjoy your favourite games responsibly — and remember to avoid links or promos that seem too good to be true. If you’re unsure whether a site is allowed to advertise in New Zealand, it probably isn’t.

Stay smart, stay safe, and keep an eye on the industry — big changes are on the way.