Synot Games increases reach into Baltic regions

Online gambling software provider, Synot Games has increased its presence in northern European territories, courtesy of a deal with Swedish online operator, Betsson.

It means that customers within the countries of Latvia, Estonia and Lithuania, will reap the benefits of Synot’s service offering, which means access to a number of their most innovative slots, via Betsson’s Betsafe URLs.

For a number of years, Synot Games has been aggressively growing and some of their titles have received much industry acclaim.

Players will be able to choose from such games as Respin Joker, Book of Secrets, and its latest release, Zeus Wild Thunder in addition to many more.

Cutting edge development

Backed up by some of the industry’s leading game developers, Synot Games is particularly well-versed when it comes to delivering a seamless customer experience when it comes to slot creation and is well aware of changing trends across differing markets.

Its partnership with Betsson makes particular sense, with this essentially being a symbiotic deal that brings together two entities that have like-minded ideas about the industry as a whole.

CCO at Synot, Martina Hrabinska indicated the importance of being aligned with such a prestigious operator in Europe, paying tribute to the fact that it is a crucial partner for them, especially in terms of the two entities’ standing in the Baltic markets.

Meanwhile, the commercial director at Betsson Group, Kaido Ulejev echoed similar sentiments, referencing that their ambition to be the leading brand in the Baltic regions will be strengthened via the company’s alliance with Synot. 

Variety of service offering an important factor

One particular selling point for Betsson and by extension, customers of the Baltic states, is that Synot has a great range of products in a number of different niches, that positions them well to compete. 

With a host of casino games, slot titles and even live dealer products, this can enhance Betsson’s reputation significantly in a market that for all intents and purposes, is there for the taking.

As the online gambling industry continues to get ever bigger, it has never been more important for operators to position themselves strategically and Betsson’s latest alliance could prove crucial in helping them to become a leader in northern Europe. 

Synot may just be one of a number of deals that the operator completes in the coming months - Betsson knows that this is effectively an arms race and being able to market the right products efficiently will be fundamental.

Already somewhat of a powerhouse in the industry in certain countries, the Swedish group will be keen to ensure consolidation in markets where they are currently power players and further alliances could well be in the offing over the next few months.