One of the flagship Las Vegas casino resorts, Treasure Island has secured a partnership with online gambling software provider GAN so that it can offer online casino services to its guests and customers.
The news comes as the agreement made clear that Treasure Island will be able to take advantage of GAN’s expertise in the market, with the software provider being particularly accomplished at creating integrated simulated gaming platforms.
As a result, the site will be powered by GANs revolutionary Gamestack software, which is integrated into in excess of 500 online games, which have proved to be a major success because of this.
How this can benefit Treasure Island
Arguably being one of the most prestigious resorts on the Las Vegas strip, Treasure Island is already considerably well known. However, now with GAN’s expertise and the many advantages that they will provide Treasure Island can be significantly beneficial.
Utilising clever software, this will enable Treasure Island to be able to engage in clever marketing and branding activity online, making use of their already vast database of customers.
This will allow Treasure Island to engage in clever cross marketing practices, due to the data that they already have on current customers and as a result, be able to synchronise this and provide better service.
In addition, should the site become particularly popular it means that they can attract customers from other states, where online gambling is legalised.
Director of Slots Marketing at Treasure Island, Pascal Tang was particularly optimistic about this ambitious move from the company indicating that this will provide Treasure Island with the opportunity to stay in touch and engage with current customers, by providing them with an enhanced and unique online experience. He also alluded to the fact that it is a great way for customers to stay familiar with their favourite games, because of them being available online following this recent deal with GAN.
Encouraging for GAN
This represents a significant deal for GAN, who have had a considerable last 12 months in terms of the deals that they have done. Recently they agreed to a deal with the Soaring Eagle Casino resort in the state of Michigan in what was a similar agreement to the one that they have agreed with Treasure Island.
Indeed, it could be argued that this latest deal, is their most pertinent, due to the fact that it is their first partnership with a casino on the prominent Las Vegas strip.
GAN has proven to be a force to be reckoned with in the online gambling industry and as such are showing that they can be relied upon to create and develop highly successful online brands.
Great News for customers
For those loyal Treasure Island guests, this represents a fantastic chance for them to stay connected to their favourite casino resort. Due to this, they can make use of the Treasure Island slots, via their new GAN developed website.
It also means that Treasure Island can still benefit financially, due to the revenue that is possible from having an online casino. In addition, they will be able to have numerous players using one slot, so this can only be positive news for customers.
Author: Amelia Smith
Amelia Smith knows a lot about different areas of gambling. She's been our main writer for most things since 2019. She spoke at a big conference in London in 2022 and has been recognized at several industry events.
This news article was published on 07-08-2021
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