Len Ainsworth founded Aristocrat as a game machine manufacturer in Australia in 1953. Over the years, it grew in size and stature, achieving a notable milestone in 1996. That was when it was listed as a public company on the Australian Stock Exchange.
Ainsworth subsequently moved to chair another high-profile gaming company, Ainsworth Game Technology. The Ainsworth family retains a significant stake in the company to this day.
Aristocrat Leisure Limited has become a well-respected and diverse company, building its experience in the gaming industry for over sixty years. It currently employs over 7,000 staff in its offices across the globe, including countries like the USA, Japan, South Africa, Russia, etc. Even so, most of its game research and development still happens in Australia, at the North Ryde.
By Amelia Smith - Updated 14/11/2023 - Estimated reading time: 9 minutes.
This company has had several development periods throughout its existence. It expanded into various countries in the 1960s, taking its services into Europe and America. This expansion came on the heels of the creation of the first five-reel slot machine and all-electronic game, the Wild West.
Aristocrat has won licences to distribute physical gaming machines in over 300 regions. Since 2009, it has increasingly focused on the United States market, developing its online and mobile gaming software content.
The company established its presence in Las Vegas in the early 2000s after securing an operating licence for Nevada. The company acquired Product Madness in 2013, launching itself into the free-to-play mobile game industry. In 2014, it entered the world of Class II after welcoming VGT.
More acquisitions followed after Product Madness, further spreading the company’s reach in mobile gaming. Plarium Global and Big Fish Games were acquired to boost the company’s world dominance across multiple game genres.
Aristocrat is one of the largest manufacturers of gaming machines for online and land casinos in the world. At the turn of the 2020 decade, the company rebranded its services, creating several divisions and subsidiaries. These include:
Aristocrat Gaming
Pixel United
Anaxi
Aristocrat Technologies Australia Pty. Ltd.
Aristocrat Gaming
This division operates in over 300 jurisdictions, delivering casino games to casino floors and online platforms. Its services include products, sales, systems, and maintenance. The all-around entertainment value it provides has made it a premium gaming supplier at the North American EKG Slot Awards.
Aristocrat Gaming’s end-to-end solutions include hardware, services, and game design. Its sleek and customizable cabinetry is popular on casino floors. Some popular casino games under this company division include Dollar Storm, Buffalo Gold Revolution, and Choy’s Kingdom.
Pixel United
This division is focused on mobile games, taking the action to online casinos and other gaming platforms. It balances the efforts of Aristocrat Gaming at land casinos.
Pixel United has 18 global studios and approximately 20 million customers for its award-winning gaming products. Exciting free-to-play games include Mech Arena, Lightning Link Casino, Gummy Drop, and Vikings: War of Clans.
Lightning Link Casino comes from Product Madness, which includes other games. Plarium and Big Fish Games also contribute heavily to the company.
Aristocrat Games
Aristocrat has long been considered an industry leader in gaming. Many players who enjoyed its physical gaming machines have switched to playing the online versions of those same games.
The company has transferred many of its popular slot titles to the online sphere. These include 50 Lions, Where's the Gold, Choy Sun Doa, and Queen of the Nile.
New Zealand players are familiar with these games. Notwithstanding, Queen of the Nile is regarded as the archetypal Aristocrat game that did the most to build its reputation. The combinations, including the Egyptian theme and thrilling gameplay, won the imagination of millions of online players.
Among the other popular Aristocrat casino games is Pompeii. The online slot machine plays out on 5 reels with 25 paylines themed around the tragic ancient Roman city of Pompeii.
Miss Kitty, a cat-themed title, is another game that provides a fun gaming experience with an entertaining soundtrack. Its impressive array of bonus features includes free spins and sticky wilds.
Aristocrat also has a reputation for producing big-money jackpot-themed games that are immensely popular. The Jackpot Carnival and Cash Express linked games have attracted players searching for a big win and can generate huge prizes.
Most of the Aristocrat pokies are available through instant play. The clean layout and design, along with the classic evocative slot sound effects, make for a compelling gameplay experience. This is despite the simple graphics common to Aristocrat slots.
Playing at an Aristocrat-powered online casino is the closest you can get to experiencing the flavour of playing Vegas slots. You don’t need to catch a flight from Auckland International!
Popular Aristocrat Slots
The following are Aristocrat pokies you can play to experience the company’s innovative features in the casino industry:
Queen of the Nile: This game has a maximum win potential of 1,250x with an RTP of 94.88%. It is built around the Egyptian theme, with free spins and win multipliers as its primary bonus features. Symbols in the game include the Nile Thistle, All-Seeing Eye, hieroglyphics, scarab beetles, etc.
Big Fish Grand: This game is focused on land casinos and is an epic addition to the company’s slot machines. It offers a unique twist to reel spins in slot machines. You’ll win on a single spin when you catch a fish in your fishing box.
50 Lions: The lion serves as the wild symbol in the game, while the wild flower triggers the free spins. This game uses card royals and animals, including a zebra and a giraffe, as symbols. It has a simple gameplay that will attract you to play Aristocrat slots.
Where’s the Gold: This Wild West, gold rush-themed slot game plays out on 5 reels with 25 paylines. The team behind the game chose card royals as lower-paying symbols, while mining tools are higher-paying. Wild symbols can occur during free spins but are absent in the base game spin.
There’s more fun on the reels of slot machines at Aristocrat. Register with our recommended online casinos and fund your account to enjoy slot games from the provider. You’ll enjoy free spins, the wheel bonus, jackpots, etc.
Overview of Aristocrat slots on their website.
Aristocrat mobile
No software development provider can afford to ignore the mobile gaming revolution. Hence, Aristocrat has extended its technology to embrace the mobile sector.
Many of its most popular games are available on iPhone, iPod, and iPad through the App Store. However, not all of Aristocrat's mobile games can be played for real money.
Aristocrat Ethos
With such a competitive online gaming industry, it can be difficult for software development companies to stand out. Aristocrat's roots in the land casino business have helped it build a distinct reputation.
The ethos behind most of their gaming products is based primarily on the needs of casino gamers. It is not interested in dominating the market through the sheer quantity of titles.
Although relatively late to the online gaming sector, the company has taken the distinctive requirements of online casino gaming seriously. It has teams comprised of the gaming software world's most talented individuals. These are spread in Australia and other countries around the world.
Aristocrat has achieved prominence and developed some award-winning titles by doing the following:
Focusing on creating high-quality, entertaining online slots and games.
Combining this with their decades of casino know-how.
Today, the provider has a strong reputation among online casino players. It might expand into live casino action soon.
Aristocrat diversity
Aristocrat has expanded in several directions. The sheer diversity of their casino-related operations has helped to make them a stable and significant presence in casino gaming. In addition to supplying physical casino slot machines, it has developed interactive video terminal systems and gaming solution technology.
The company’s dedicated team has also been responsible for several gaming innovations. These include the patented linked jackpot Hyperlink system and the Reel Power system.
In the Reel Power system, players purchase reels rather than lines whenever they play. You’ll find various technology support solutions within the company’s services.
Aristocrat makes its online content available to operators through their remote-location gaming server. Another way is direct deployment. This flexibility has helped to make Aristocrat a popular partner for many of the casinos enjoyed by New Zealand players.
It's easy to get excited about Aristocrat games, including the online slots, as they feature several bonuses. The titles require money, except if you want to play the free versions.
Responsible gaming tools will be available at casinos. While you warm up to play, set aside the money you want to use and activate deposit limits and timeouts. Aristocrat will also explain its slots and other games to enhance selection.
Aristocrat summary
From humble beginnings, Aristocrat has expanded to become one of the online casino gaming world's best all-around companies. Its continuous work in the land casino sector has helped it keep in touch with various clients and players throughout the industry. This approach has influenced the development of a roster of online games enjoyed by New Zealand players today.
With a strong base and commitment to producing player-friendly games, Aristocrat is a firm favourite in the online gaming community. Test out the free titles or use money at our recommended casinos. Claim bonuses to enhance the experience and boost your bankroll.
Frequently Asked Questions about Aristocrat
What are Aristocrat games, and why are they popular in online casinos?
Aristocrat games are a collection of casino slot games and gaming machines known for their engaging gameplay and innovative features. They are popular in online casinos due to their high-quality graphics, entertaining themes, and potential for big wins.
Can I play Aristocrat games for free at online casinos?
Many online casinos offer a free-play or demo mode for Aristocrat games, allowing players to enjoy them without risking real money. This is a great way to try out the games and practice before playing for real stakes.
What are some popular Aristocrat game titles available at online casinos?
Popular Aristocrat game titles at online casinos include classics like "Queen of the Nile," "Buffalo," and "50 Dragons." These games feature diverse themes, bonus rounds, and exciting gameplay.
Are Aristocrat games fair, and do online casinos ensure fair play?
Aristocrat games are developed with fairness in mind and are regularly tested by independent agencies to ensure random outcomes. Online casinos also employ strict fairness measures and use certified random number generators to guarantee fair play for all players.
Can I win real money playing Aristocrat games at online casinos?
Yes, you can win real money by playing Aristocrat games at online casinos. When you wager real money on these games and hit winning combinations, you can cash out your winnings just like any other casino game.
Author: Amelia Smith
Amelia Smith knows a lot about different areas of gambling. She's been our main writer for most things since 2019. She spoke at a big conference in London in 2022 and has been recognized at several industry events.
