New Jersey welcomes PlayStar Casino app for launch

New Jersey welcomes PlayStar Casino app for launch

Fast-growing gambling operator PlayStar has launched its casino app in the state of New Jersey, with a series of events set to mark what will be somewhat of a box-office introduction for prospective customers.


The app will feature a plethora of online casino products, including roulette, blackjack, poker, baccarat and craps, in addition to a considerable number of slots. 


In addition to this, new players can benefit from a welcome bundle when they download the app, in the mould of a 100 per cent deposit bonus up to $1000 in addition to 500 free spins. Furthermore, a number of other prizes are available throughout Autumn that are associated with other events, such as tournaments.

Integrated app concierge service 

One of the major selling points of this app, which helps to make it stand out from its competition, is the fact that it is fully personalised, so this means that the app becomes attuned to player behaviours the longer that they play.


As a result, players will find that they are offered slots, games, tournaments and even promotions based on the history of their user journey, making this one of the most unique online gambling experiences currently on the market.


When a player signs up, they are automatically onboarded to the loyalty rewards programme, and as such, this provides points and monthly vouchers that can be redeemed at the participating restaurants in Atlantic City. 


Also, what helps to differentiate itself, is that Play Star places a significant amount of emphasis on customer rewards, tied into the facilities on offer around the Boardwalk. At the end of October, several members from the Play Star team were onsite at various events around Atlantic City, including the Mary J. Blige concert and the All Elite Wrestling (AEW) show. 


Meanwhile, there will also be a brand presence at the Met Life Stadium for a number of games throughout November. On each occasion, new customers who sign up there and then are entered into a draw to win various prizes such as tickets for the South Jersey group wine tour and New York Jets sideline passes and club tickets.

Customisation the way forward for online operators?

Play Star could well be pioneering the online gambling industry, especially with its integrated concierge function, as the industry begins to shift more towards placing emphasis on the customer and providing a better quality service.

This is no doubt designed to help not only to acquire customers but then to retain them once they see how much value is to be had from signing up. 


Being a US operator as well, this indicates the progress that is being made in a country where online gambilng has only recently started to demonstrate its huge potential, following the passing of bills in numerous states over the last few years.


Having also partnered with the innovative Xpoint, this means that there is tighter control over geo-location so that the app is able to accurately determine where players are when they log into the app, which will be vital for analysing metrics and even scaling marketing campaigns. 


This niche of the industry is certainly an interesting one to keep an eye on, and no doubt, we will see more of these apps developed over the next year, while even the bigger players (DraftKings/FanDuel) could start to implement similar advancements. 

Author: Amelia Smith

Amelia Smith

Amelia Smith knows a lot about different areas of gambling. She's been our main writer for most things since 2019. She spoke at a big conference in London in 2022 and has been recognized at several industry events.

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This news article was published on 03-11-2022

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